Snapchef

OVERVIEW

An individual project where I created a concept application that helps people with the recreation of restaurant-inspired dishes.

ROLE

UX and UI design

TIMELINE

4 weeks

TOOLS

Sketch, InVision, Illustrator

THE CHALLENGE

When recreating a restaurant dish at home, not knowing 

how to start, the ingredients used and the steps taken are widely common. 

THE SOLUTION

Snapchef eliminates the guesswork from cooking your favorite dishes at home, by unifying restaurant inspired recipes created by the app and its users.

The Design Process

Key Insights

ARTIFICIAL INTELLIGENCE

Users loved the idea of including Artificial Intelligence as one of the app's Unique Selling Proposition. It minimizes their steps of searching a recipe online and draws in potential users, while also solving their problem.

FOOD PICTURES BY PUBLISHER AND USER

When looking at recipes, 67% of them values food pictures from both publishers and users. Some felt that pictures uploaded by publishers may be biased and wanted to see users attempt of the recipe as it is more relatable.

UNABLE TO FIND RECIPES

Users tend to spend a lot of time researching the dish they wanted to recreate and its either they are not able to find that specific dish, or is exposed to many choices that they don't know which to choose from.

SUBSTITUTE INGREDIENTS

Many users tend to substitute ingredients that are not readily available or that are hard to find, and would typically do a google search to find substitutes

Proposed Solutions

SOLUTION 01.

Simply Scan Your Dish

When dining at a restaurant, users tend to minimize the usage of smartphones as they prioritize quality time with their company. The AI that lets you scan and depicts a recipe of your food will save user's time and at the same time, draws in users to use the app. 

SOLUTION 02.

Share Recipes, Tips & Pictures

By sharing recipes, tips and pictures, users feel a sense of community and develop trust with the recipes provided as users feel it is more relatable if they share the same experience.

SOLUTION 03.

Request Recipes

The restaurant industry is constantly changing and growing, in order to retain users, the app should be able to provide the recipes of dishes they are looking for. The request recipe feature helps the app and its users to be aware of recipes that they would like to see. 

SOLUTION 04.

Substitute Ingredients

Users are now able to view ingredient substitutes within the app. They no longer need to exit the app to do a google search for substitutes and prevents a broken user flow. 

SOLUTION 05.

Featured Top Snapchefs

Users are able to get featured as the Top Snapchefs if they post recipes and gain likes. This feature is useful for users who want to use Snapchef as an opportunity to gain popularity. 

Learnings

Though the timeline is pretty short, I really enjoyed working on Snapchef as this project idea sparked from a personal pain point I experience. However, being given the freedom of choosing your own subject and setting up your own scope; the scope ended up to be really huge and you feel the need to add all kinds of features that would cover all user's pain points. Here developed a greater understanding of why businesses use an MVP approach, and then add more features as they get user feedback. I was also excited to be working on the UI design for Snapchef, I was able to understand deeper the importance of using and implementing a design system, as it helped me a lot on productivity and effectiveness.

© 2019 by Jessica Santosa

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